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Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of

ISBN10 : 0470922591 , ISBN13 : 9780470922590

Page Number : 400

Brand By Hand

Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. Jon is a born-and-bred New Yorker. He talks like one, he acts lik

ISBN10 : 9781683353171 , ISBN13 : 168335317X

Page Number : 240