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Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of

ISBN10 : 0470922591 , ISBN13 : 9780470922590

Page Number : 400

Why Read

In this important book, acclaimed author Mark Edmundson reconceives the value and promise of reading. He enjoins educators to stop offering up literature as facile entertainment an

ISBN10 : 1596917768 , ISBN13 : 9781596917767

Page Number : 160